The Transit Cafe - The Travel Insiders



Media Partners

Travel Mole 4Hoteliers.com ehotelier.com Travel Daily Asia
Travel Bites

Sheldon G. Adelson, chairman of the board and chief executive officer of Las Vegas Sands Corp, will be awarded the HICAP Innovation Award at HICAP in Hong Kong (13-15 Oct).


Guinness banks on the domino theory
Posted on: 6 December 2007 | Comments (0)

Media Watch is getting positively viral about a cool new ad from Guiness.

Email Friend Post A Reply


We at Transit Cafe are enjoying the latest ad offering from Guinness, who has released "Tipping Point", which with a £10 million budget, is its most expensive TV commercial (TVC) to date.

Directed by Nicolai Fugslig, (the Sony Bravia ‘Balls’ guy), Guinness is no doubt hoping that turning a village in Argentina into a domino launch pad will have strong viral appeal for the ad too. We see a domino theory well under way. Enjoy.

Post A Comment




Remember Me?


Search

Other Sections
 
SHY THOUGHTS
TAKE ME THERE
THE WRAP
NEWS SENSE
NAKED SURFER

All opinions expressed in the individual columns are those of the respective authors and are not necessarily held by SHY Ventures. As such, SHY Ventures shall not be held liable for said content. © 2006 COPYRIGHT All material copyright to SHY-Connection.com (The Transit Cafe) and should not be reprinted without prior permission.