Forget the football - what about those ads? Naked Surfer goes looking for the top-paying ads of the year, the Superbowl Sunday spectacular.
Those Transiters out there probably know the result of this year's Superbowl footbal match from the US of A by now - if not, I won't spoil it for you.
For many media-watchers like me - the types who wouldn't know the difference between a touch down, a show down or a let down - the Superbowl is not about the game at all... but the ads in between.
So for those of you like me, grab that popcorn, sit somewhere comfortable and get watching. From Taco Bell (above) to a host of big-spending advertisers, this is the top-paying spot of the year. So expect to be entertained. I for one, can't wait for next season.