First it was Malaysia Airlines launching an employees’ advocate blog, Living Malaysian Hospitality, Eating, Breathing, Sleeping MH, to reach its customers. Naked Surfer predicted then that it would not be long before rival AirAsia would start one too.

Well, AirAsia just did and with none other than the airline’s flamboyant Group CEO Dato’ Sri Tony Fernandes helming it.

Simply called The Entrepreneur Fernandes posted his first blog on August 28, saying he started the blog to keep in touch with people as his busy schedule prevented him from talking to everyone as often as he likes.

“It’s hard to stop and chat with those around me. Now with this blog, I not only have a space to say what I think and feel but also hear what you guys have to say as well.

“Blogging has always intrigued me. I have read quite a few blogs lately and find some of them pretty amusing,” he wrote on his blog.

Fernandes' subsequent posting was a Merdeka (Independence Day) message on September 3, where he expressed concern on the brain drain issue affecting the country.

“One of the key issues we face today is to stop great talent from leaving our wonderful country. A loss of even one talented Malaysian represents a drain to our great country,” he said.

Despite his busy schedule Fernandes updates his blog regularly and writes on issues both airline- and non-airline related.

If you have always wanted to partake in a heart-to-heart talk with Fernandes, then take up his invitation "... to stop by and share my ideas, thoughts and observations on a variety of topics...".

Happy blogging,
Naked Surfer