Here's a safety video with a small twist from Thomson Airways.
Courtesy of Thomson Holidays, UK
Most airlines’ inflight safety instructions are usually delivered in such a humdrum way and are so boring that most passengers carry on with what they are doing despite the valiant efforts of the air stewards/air stewardesses to capture their attention.
Well UK’s Thomson Airways has managed to revive interest in paying attention to the safety instructions through its rather original in-flight safety video featuring a group of cute, lovable kids.
Some interesting takes on the video:
• Annie, the crew and passengers are normal school kids, who were picked from over 900 children screen tested for the parts.
• The video was filmed at Doncaster airport on a training cabin. It featured 12 children and took three days to film.
• Thomson found that the new safety video resulted in a 15% increase in the number of customers who paid full attention to the video, with a 66% increase in the number of customers who felt that the new film made them feel more safe.
