The Naked Surfer watches in amazement as Samsung converts its 3D projection on a building into the first game-take-over on YouTube.
Courtesy of Samsung and YouTube
In late May Samsung introduced the first commercial 3D projector to the Netherlands. To celebrate this occasion the company took over the historic “Beurs van Berlage” building in Amsterdam and, for three nights, the projection interacted with the architecture of the building.
At first the projection appeared as if a normal video of the projection was being shown. That is until the YouTube page cracked, butterflies started flying out of the projection, and the new dimension of Samsung 3D took over the page.
This incredible 3D audiovisual experience marks the first time that a worldwide YouTube game-take-over is introduced on YouTube, whereby the video content is brought to life, allowing the user to interact with it.