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SHY Thoughts
words from the shy one

Posted on: 26 August 2010 | Comments (2)

Yeoh Siew Hoon shares a talk she did at a SKAL industry lunch this week about how we need to keep growing the circle of inspiration and mentoring in travel and tourism.



Posted on: 19 August 2010 | Comments (0)

What is it like to live in the middle of a tourist attraction? Well, Yeoh Siew Hoon is discovering the pleasures.



Posted on: 12 August 2010 | Comments (1)

Yeoh Siew Hoon wonders whether she has been incepted.



Posted on: 30 July 2010 | Comments (0)

Never mind the extraordinary guest requests, often it's the simplest ones that are the hardest to fulfill, says Yeoh Siew Hoon.



Posted on: 22 July 2010 | Comments (0)

Journalists and hoteliers have something in common in today's world where everything is measured and shared instantly, as Yeoh Siew Hoon relates.



Posted on: 15 July 2010 | Comments (1)

There are times when you just want the world to stop, but it doesn’t, and so you continue, as does Yeoh Siew Hoon.



Posted on: 9 July 2010 | Comments (0)

It's the best decision Yeoh Siew Hoon's made this year.



Posted on: 1 July 2010 | Comments (0)

You can run but you can't hide in today's world where your name can get hijacked, your mobile phone number disclosed and even your home phone is no longer safe, as Yeoh Siew Hoon finds out.



Posted on: 18 June 2010 | Comments (0)

Women are as much a part of the world's biggest soccer competition as men. Only thing is, we play by different rules, says Yeoh Siew Hoon



Posted on: 10 June 2010 | Comments (0)

The older you get, the happier you become. Thank goodness for that. Otherwise, Yeoh Siew Hoon wouldn’t have survived lunch this week.



Posted on: 4 June 2010 | Comments (4)

Yeoh Siew Hoon would like to apologise in advance for any offence this article may cause. It is not in the nature of the East to be ungracious guests.



Posted on: 26 May 2010 | Comments (2)

Spend your gold wisely, says Yeoh Siew Hoon, if you wish to resist being led on the path to sameness and blandness.



Posted on: 20 May 2010 | Comments (0)

Yeoh Siew Hoon has an encounter with a modern-day man – he may be time-poor but man, he is gadget-rich.



Posted on: 6 May 2010 | Comments (0)

Asia is ageing, a fact that was brought home to Yeoh Siew Hoon on a trip to Taipei. But in this city, it's treated naturally and civilly, not brutally.



Posted on: 30 April 2010 | Comments (1)

Yeoh Siew Hoon revisits Luang Prabang and finds a place that's fighting to hold on to what makes it special and different.



Posted on: 22 April 2010 | Comments (0)

Yeoh Siew Hoon visits a city that's being torn in half.



Posted on: 9 April 2010 | Comments (0)

After a day of revisiting the past, it’s time for the three travelling buddies to return to the city where they catch a glimpse of China’s future. Yeoh Siew Hoon wraps up the story of a homecoming.



Posted on: 31 March 2010 | Comments (0)

Yeoh Siew Hoon and her travelling Hainanese brothers make their way to their last and third village of the day to visit Lucas Peng’s family in Shibi.



Posted on: 25 March 2010 | Comments (1)

Yeoh Siew Hoon returns to her father’s village and this time, she left with more than she could have imagined.



Posted on: 18 March 2010 | Comments (0)

In the third leg of their journey to Hainan, Willy Foo makes his first acquaintance with his ancestral village in Baolo. Yeoh Siew Hoon was there to record it.



Posted on: 11 March 2010 | Comments (2)

There’s more to Haikou than coconut trees and Wenchang chicken, as Yeoh Siew Hoon and her travel buddies find out in the first part of their journey to trace their roots.



Posted on: 4 March 2010 | Comments (1)

Yeoh Siew Hoon traces her late father's journey from Hainan island to Penang. In this first part, she begins where her father started his new life in his adopted country.



Posted on: 25 February 2010 | Comments (1)

There's a new breed of general managers in town and they have risen from the ranks of sales and marketing, as Yeoh Siew Hoon discovers.



Posted on: 4 February 2010 | Comments (1)

What makes a great pitch? Yeoh Siew Hoon gets a first-hand experience.



Posted on: 1 February 2010 | Comments (0)

Yeoh Siew Hoon returns to Hong Kong and finds a city that's abuzz.



Posted on: 21 January 2010 | Comments (5)

Yeoh Siew Hoon meets a handwriting expert in Bali and is told some home truths.



Posted on: 14 January 2010 | Comments (0)

After a year when so many lost so much money to the few who continue to make so much, Yeoh Siew Hoon's got money on her mind.



Posted on: 7 January 2010 | Comments (0)

So now that we have dusted that bad old year off, what's next? Yeoh Siew Hoon thinks it's best to take it one day at a time.



Posted on: 10 December 2009 | Comments (0)

Yeoh Siew Hoon, suffering from another kind of occupational hazard, seeks treatment of an alternative kind.



Posted on: 4 December 2009 | Comments (0)

Yeoh Siew Hoon is enlightened by a gem of a place in Bangkok.



Posted on: 19 November 2009 | Comments (1)

Honestly, you know, at the end of the day, like, because it is what it is, I have to unfriend you. Whatever. Yeoh Siew Hoon gets downright annoying this week.



Posted on: 12 November 2009 | Comments (0)

Is this the key to good customer service, wonders Yeoh Siew Hoon?



Posted on: 5 November 2009 | Comments (0)

Yeoh Siew Hoon takes a respite from technology to dwell on all the human touches and details that make a difference to our travels and sometimes, our lives.



Posted on: 1 October 2009 | Comments (0)

Yeoh Siew Hoon survived the F1 weekend. Now for some F2 rock and blues.



Posted on: 25 September 2009 | Comments (1)

Being Ms Perfect is a tough act to live up to, as Yeoh Siew Hoon experiences one F1-gridlocked day in Singapore.



Posted on: 17 September 2009 | Comments (0)

Yeoh Siew Hoon longs for a time when things were what they seem, including shower heads.



Posted on: 10 September 2009 | Comments (1)

Yeoh Siew Hoon finally meets the man of her dreams.



Posted on: 3 September 2009 | Comments (0)

Time changes all things, even the idea of loyalty. Yeoh Siew Hoon compresses the subject into a bowl of noodles.



Posted on: 28 August 2009 | Comments (0)

Yeoh Siew Hoon checks out a sushi bar in Singapore that stands out from the crowd, and mulls over a standing tradition in our industry.



Posted on: 21 August 2009 | Comments (1)

Yeoh Siew Hoon visits the third dimension and realises the story still matters.



Posted on: 13 August 2009 | Comments (2)

Beauty has its privileges, especially in the travel industry where beauty is in the eye of the customer, says Yeoh Siew Hoon.



Posted on: 7 August 2009 | Comments (0)

Yeoh Siew Hoon traces her roots in hospitality and finds her life, as well as the Paramount's, has come full circle.



Posted on: 30 July 2009 | Comments (0)

Two things are happening at the same time. People have less money. Low cost airlines are expanding. Yeoh Siew Hoon, for one, is enjoying the new freedom in the sky.



Posted on: 23 July 2009 | Comments (3)

Yeoh Siew Hoon wishes hotels would give customers the choices that meet their needs, rather than the other way round.



Posted on: 16 July 2009 | Comments (0)

Yeoh Siew Hoon finds inspiration in a not-so-perfect corner of Singapore.



Posted on: 9 July 2009 | Comments (1)

Can money buy happiness? Well, it sure can change the weather. Yeoh Siew Hoon goes in search of happiness, peace and rain.



Posted on: 3 July 2009 | Comments (0)

Welcome to the IATA/Travelmole webinar, moderated by Yeoh Siew Hoon, logging in live from the wilds of Borneo ...



Posted on: 25 June 2009 | Comments (0)

In an age where information happens at the speed of deed, you no longer have to talk about someone behind their backs. In fact, you can do it to their faces, says Yeoh Siew Hoon.



Posted on: 19 June 2009 | Comments (1)

Flying these days with the swine flu bug around is enough to raise temperatures. Yeoh Siew Hoon suggests ways to beat that fever check.



Posted on: 12 June 2009 | Comments (1)

These days, a girl's spoilt for choice when it comes to finding Mr Right, as Yeoh Siew Hoon discovers.



Posted on: 5 June 2009 | Comments (1)

Yeoh Siew Hoon gets crash course in nudity, photography and the future.



Posted on: 29 May 2009 | Comments (0)

Yeoh Siew Hoon gets to know the man behind the billion-dollar hotel transaction deals and finds a man who's more about people value than asset value.



Posted on: 22 May 2009 | Comments (0)

Yeoh Siew Hoon gets a new perspective on creativity in a box.



Posted on: 15 May 2009 | Comments (1)

Yeoh Siew Hoon visits a Hong Kong that's taking no chances this time round.



Posted on: 7 May 2009 | Comments (0)

Yeoh Siew Hoon catches up with old friends and picks up a tip or two.



Posted on: 29 April 2009 | Comments (1)

A funny thing happened to Yeoh Siew Hoon on Tuesday.



Posted on: 24 April 2009 | Comments (2)

It was a let-down as far as local tourism attendance at the International Conference on Accessible Tourism was concerned but as far as Yeoh Siew Hoon and her panellists were concerned, they wouldn't have missed it for the world because it changed their world.



Posted on: 17 April 2009 | Comments (0)

Susan Boyle more than dared to dream, she challenged our assumptions. Yeoh Siew Hoon reports on Britain's latest singing sensation.



Posted on: 3 April 2009 | Comments (1)

Yeoh Siew Hoon has death on her mind. Yes, it's that time of the year.



Posted on: 26 March 2009 | Comments (0)

Yeoh Siew Hoon checks out the newest hotel in Singapore which goes by the name of Quincy and which is daring to go where no hotels have gone in the city – an-all in pricing.



Posted on: 19 March 2009 | Comments (0)

Tough times call for tough love and Yeoh Siew Hoon is struck anew by the dedication and sacrifices of the working masses to help their companies through tough times. Now if only tough love was evenly spread ...



Posted on: 12 March 2009 | Comments (0)

Yeoh Siew Hoon gauges the mood of the first day of ITB Berlin and reckons that whoever wins, will win pants down.



Posted on: 6 March 2009 | Comments (0)

When the going gets tough, the tough go selling. These are the ones that thrive in crisis, says Yeoh Siew Hoon.



Posted on: 27 February 2009 | Comments (0)

The ibis has landed in Singapore and everyone's all tied up in knots over the name, as Yeoh Siew Hoon shares.



Posted on: 19 February 2009 | Comments (6)

Yeoh Siew Hoon remembers a publication that, when it was launched nine years ago, held such promise.



Posted on: 13 February 2009 | Comments (0)

Yeoh Siew Hoon draws a few conclusions from the conversations she's been having with industry leaders.



Posted on: 5 February 2009 | Comments (0)

Yeoh Siew Hoon catches the Australian Open finals and picks up a few aces.



Posted on: 22 January 2009 | Comments (1)

Yeoh Siew Hoon has found the best job in the world and it doesn't involve getting a tattoo.



Posted on: 15 January 2009 | Comments (0)

Yeoh Siew Hoon gets into the mood for golden steaks.



Posted on: 8 January 2009 | Comments (0)

Yeoh Siew Hoon begins the new year with a resolution to not only say what she means but means what she says. Actually, fate had a hand in it.



Posted on: 18 December 2008 | Comments (0)

Seasons come, seasons go, some things will not change but some things should. Yeoh Siew Hoon looks forward to the dawning of a brand new year.



Posted on: 12 December 2008 | Comments (0)

Yeoh Siew Hoon takes the lessons learnt from Sting one step further and says leaders have to find the right words at this time to ensure their teams enter the new year with a renewed, fighting spirit.



Posted on: 4 December 2008 | Comments (1)

Quick. Have you used the word “unprecedented” in recent days or weeks? If so, you are not alone, as Yeoh Siew Hoon reassures.



Posted on: 27 November 2008 | Comments (0)

Reality bites hard in Los Angeles and after a week there, Yeoh Siew Hoon is thinking a bite of another kind might be just the ticket to deliverance.



Posted on: 20 November 2008 | Comments (0)

Yeoh Siew Hoon finds herself tongue-tied for once.



Posted on: 13 November 2008 | Comments (1)

Just as companies have to make tough choices about what to cut, we consumers also have to draw the line between what’s discretionary and necessary, that is, until human emotion comes into play, says Yeoh Siew Hoon.



Posted on: 6 November 2008 | Comments (1)

Yeoh Siew Hoon watched the acceptance speech of Barack Obama and, as far away as she was, even she was moved by the promise and hope of a new day for America.



Posted on: 16 October 2008 | Comments (0)

Yeoh Siew Hoon is subjected to a moment of truth.



Posted on: 9 October 2008 | Comments (2)

Yeoh Siew Hoon's just experienced the best check-out in her life.



Posted on: 2 October 2008 | Comments (2)

Yeoh Siew Hoon gets a crash course on Formula 1 and realises it's a bit like the global economy. You have no idea what's going on, just that it's happening really fast and everyone's waiting for a crash.



Posted on: 25 September 2008 | Comments (0)

Something's been getting up Yeoh Siew Hoon's nose of late and it's wafting in from hotels everywhere.



Posted on: 19 September 2008 | Comments (0)

In the super-connected world we live in, Yeoh Siew Hoon says news hits us so fast we don't even have time to take it in – it's a world in which we have no time for anything yet want time to do everything.



Posted on: 12 September 2008 | Comments (1)

Yeoh Siew Hoon wants to be a more giving person from now on. Read why in this gift-wrapped article.



Posted on: 4 September 2008 | Comments (0)

From wounded birds to bird porn to the perfect swatting strategy for things that fly, Yeoh Siew Hoon's got feathers in her brain.



Posted on: 29 August 2008 | Comments (0)

What happens from the moment a major event is won to the moment it is over? Yeoh Siew Hoon shares the “Six Phases of a Major Event”.



Posted on: 21 August 2008 | Comments (0)

So are you left brain or right brain, manager or maverick, Al Ries challenges? Yeoh Siew Hoon reports from the Global Brand Forum.



Posted on: 14 August 2008 | Comments (2)

Yeoh Siew Hoon tries to post her video of the Beijing Olympics on the Web and comes up against the Great Wall of copyright, and it didn't originate in China.



Posted on: 9 August 2008 | Comments (0)

Yeoh Siew Hoon was among the 90,000 who watched the opening ceremony at the Bird's Nest.



Posted on: 8 August 2008 | Comments (0)

China is learning that being an Olympics host is more pain than glory at the moment but once the Games begins, it will hopefully be a different story. Yeoh Siew Hoon reports on her third day in the city.



Posted on: 7 August 2008 | Comments (0)

It's Yeoh Siew Hoon's second day in Beijing and already she's losing track of all the important people in town. Besides, she only has eyes for one man.



Posted on: 6 August 2008 | Comments (0)

Yeoh Siew Hoon arrives in Olympic City three days before the big party and finds her expectations unmet.



Posted on: 31 July 2008 | Comments (1)

Yeoh Siew Hoon delves into the education of children and the realm of childhood dreams.



Posted on: 24 July 2008 | Comments (0)

Yeoh Siew Hoon gets stuck into Eric Clapton's autobiography and learns about the man, the musician, the traveller.



Posted on: 17 July 2008 | Comments (0)

Yeoh Siew Hoon has her bags packed for Beijing and, like the Chinese government, she is praying for no locusts, no algae, no dog meat, no rain and no “incidents”.



Posted on: 10 July 2008 | Comments (0)

Yeoh Siew Hoon finds something is rotten in a country near all of us, and if only Shakespeare had been around to write about it.



Posted on: 3 July 2008 | Comments (0)

Yeoh Siew Hoon draws a blank in attempting to justify her argument that there are still people in this world who put love before money.



Posted on: 26 June 2008 | Comments (0)

Going forward, Yeoh Siew Hoon will value add by upscaling her game plan and prioritising her deliverables.



Posted on: 19 June 2008 | Comments (2)

We talk when we are not with each other and when we are with each other, we don't. Yeoh Siew Hoon writes about convergence and how it has made all of us mobile warriors with our own weapons of mass utility.



Posted on: 12 June 2008 | Comments (0)

Skyrocketing fuel prices, rising food prices, food shortages, wasteful elections and red, red wine – Yeoh Siew Hoon wonders where we are all headed.



Posted on: 5 June 2008 | Comments (1)

Are the good times coming to an end? If so, Yeoh Siew Hoon advises, hang on to your hat and don't fall asleep on the job.



Posted on: 9 March 2008 | Comments (0)

Yeoh Siew Hoon battles snow, strikes and budget airline blues to make it back to Berlin.



Posted on: 9 March 2008 | Comments (0)

Yeoh Siew Hoon may be no early-riser but sometimes it has its compensations



Posted on: 22 February 2008 | Comments (0)

You know, those cards in the bathrooms that tell you what to do with your towels? Well, they don't really work, says Yeoh Siew Hoon. But before we throw in the towel, let's see if Accor's new tactic will.



Posted on: 22 February 2008 | Comments (0)

Is a vegetarian diet a path to riches and success in the bedroom? Yeoh Siew Hoon gets to the root of the debate.



Posted on: 15 February 2008 | Comments (0)

From the lofty heights of Jaan, Yeoh Siew Hoon looks at a changing landscape and wonders how one “C” word and two “F” words will change life down below.



Posted on: 15 February 2008 | Comments (0)

Yes, Yeoh Siew Hoon is dreaming of the day when she can quit the rat race and commute between beach hut and home office.



Posted on: 1 February 2008 | Comments (0)

Lion City feels like Tinsel Town these days, says Yeoh Siew Hoon, who hopes the stage hands don’t get overwhelmed by the hype.



Posted on: 1 February 2008 | Comments (0)

Yeoh Siew Hoon learns that everyone craves the genuine article these days – if only they knew what it is they want



Posted on: 25 January 2008 | Comments (0)

As she prepares for a return to ITB Berlin, after a three-year hiatus, Yeoh Siew Hoon recounts those precious moments which still warm the cockles of her heart – or not.



Posted on: 25 January 2008 | Comments (0)

Yeoh Siew Hoon spent the past week going from one travel event in one city to another - and in the process, has done nothing but eat. Now a new study tells her she is not to blame for the over-eating, it's the fault of hoteliers for making it so easy and available.



Posted on: 17 January 2008 | Comments (0)

Yeoh Siew Hoon pleads for Beijing’s restaurants to stick with those wonderful, whacky menus that turn every meal into a Chinese opera.



Posted on: 17 January 2008 | Comments (0)

Yeoh Siew Hoon searches for the nekkid truth in her efforts to keep up with net lingo.



Posted on: 10 January 2008 | Comments (0)

What happened to all those getaway holidays? Yeoh Siew Hoon reckons that it's getting harder to escape from the madding crowd these days because everyone's following the crowd.



Posted on: 10 January 2008 | Comments (0)

It may be too late to make those new year’s resolutions, but if you’re like Yeoh Siew Hoon you resolve to take a different approach.



Posted on: 3 January 2008 | Comments (1)

Yeoh Siew Hoon couldn't get to where she really wanted to be for the new year so she made the best out of staying home.



Posted on: 3 January 2008 | Comments (0)

Yeoh Siew Hoon looks back on the year that was and comes up with her list of great hospitality moments to remember.



Posted on: 20 December 2007 | Comments (0)

Drenched but not downhearted, Yeoh Siew Hoon takes a gamble on some fickle weather.



Posted on: 19 December 2007 | Comments (0)

Yeoh Siew Hoon wonders what goes on behind the magic door of a cool, new haunt in Singapore.



Posted on: 13 December 2007 | Comments (1)

Yeoh Siew Hoon takes the road well-travelled by every business executive who's ever been to one of the world's fastest growing economies, and finds it riddled with contrasts and surprises.



Posted on: 13 December 2007 | Comments (0)

In Part Two of Yeoh Siew Hoon’s Incredible India story, she bonds with fellow passengers having to cope with an 11-hour flight delay. Never mind, at least the champagne took off.



Posted on: 6 December 2007 | Comments (0)

Yeoh Siew Hoon reflects on the lessons from last week's Web In Travel (WIT) in Singapore.



Posted on: 6 December 2007 | Comments (0)

Yeoh Siew Hoon finds that laughter and travel is the best cure for a restless spirit.



Posted on: 21 November 2007 | Comments (0)

Event organiser Yeoh Siew Hoon is tempted to sell using the suck-it-and-see Patong Principle.



Posted on: 21 November 2007 | Comments (0)

They're not only getting older but they're also getting younger. Yeoh Siew Hoon reckons the whole Facebook thing could be this evil and insidious thing that just sucks up our time and lines us up, one by one, as target practice for clever marketers. But who's complaining?



Posted on: 13 November 2007 | Comments (0)

Whether you are a romantic or a cynic, or just “men with big egos who love fancy toys”, there's no denying the magic of flight, as Yeoh Siew Hoon learns from an aviation pioneer and a hardened businessman.



Posted on: 10 November 2007 | Comments (0)

What do fish heads and hotel rooms have in common? Yeoh Siew Hoon makes the connection.



Posted on: 2 November 2007 | Comments (0)

As she learns to walk before she can run, Yeoh Siew Hoon ruminates about what she's gleaned from her spell as a one-legged traveller.



Posted on: 1 November 2007 | Comments (5)

An unfortunate incident in a hotel bar in Singapore has left Yeoh Siew Hoon wondering why some things just can't change in the hotel business, especially when it comes to having two sets of rules, one for foreigners and one for locals.



Posted on: 24 October 2007 | Comments (0)

There's no feeling sorry for Yeoh Siew Hoon as she ventures out on crutches and learns to see life from a one-legged perspective.



Posted on: 24 October 2007 | Comments (0)

As Senior Analyst for Asia/Pacific for PhoCusWright Inc, Ram is a student of travel trends, as well as human behaviour.



Posted on: 17 October 2007 | Comments (0)

Yeoh Siew Hoon recalls her first visit to Myanmar when she was tailed and fear was palpable. How the clock has turned back and with it, a gentle people's hopes.



Posted on: 17 October 2007 | Comments (1)

This month, Radiohead put their album on the Internet and let their fans decide what price to pay for it. Can the travel industry learn something from this? For sure, says Yeoh Siew Hoon.



Posted on: 10 October 2007 | Comments (0)

One young guy is having all the fun – and making all the money – while we just fritter our time away with friends from all over the world. Yeoh Siew Hoon gets caught up in the world of poking, mooning, throwing sheep, instant causes and voyeurism.



Posted on: 10 October 2007 | Comments (0)

It has taken a sporting mishap to ground globe-trotting Yeoh Siew Hoon but her fingers do the walking while she waits for the wounds to heal.



Posted on: 3 October 2007 | Comments (0)

Whether it's in Vegas, Macau or Singapore the winds of change blowing through the casino world mean the corporations have truly hit town. Yeoh Siew Hoon recalls the words of a favourite Hollywood movie character.



Posted on: 3 October 2007 | Comments (0)

Yeoh Siew Hoon revisits an old friend with whom she had several first experiences – first golf game, first lie-ins in a “golden” suite, first encounters with crystal camels – and thinks the Empire is a hotel whose time has finally come.



Posted on: 19 September 2007 | Comments (1)

Yeoh Siew Hoon visits The Venetian Macao and runs out of adjectives to describe BIG. This is a place where there is no night and day but make no mistake, a new dawn has broken for Asian tourism.



Posted on: 19 September 2007 | Comments (0)

Singapore Girl is going extra big for extra price; AirAsia is going Xtra long for Xtra low. Will we see Extra Long Tiger and Super Kangaroo next, Yeoh Siew Hoon wonders as she wallows in the world's biggest flat bed.



Posted on: 12 September 2007 | Comments (0)

Our Bond girl is feeling lucky. Three things have happened to her that's convinced her she's going to beat the house at the Venetian, Macau. She, along with a million others, of course.



Posted on: 12 September 2007 | Comments (0)

Yeoh Siew Hoon only heard her once but it was enough to resonate and to carry within her words from a most remarkable and passionate woman.



Posted on: 5 September 2007 | Comments (0)

Can one gadget or indeed one person do everything well? No, says Yeoh Siew Hoon, who's decided to remain a conspicuous communicator.



Posted on: 5 September 2007 | Comments (0)

Yeoh Siew Hoon gives voice to her fantasy about having dinner with Mel Gibson – the one she nearly had but never did.



Posted on: 30 August 2007 | Comments (0)

At the end of her damp holiday in France, the sun shines and Yeoh Siew Hoon falls in love again with the French capital where she has conversations with waiters about a dead crab and sip tea in a Morrocan-inspired cafe.



Posted on: 29 August 2007 | Comments (0)

Yeoh Siew Hoon has become what she has long scorned, a chain texter and emailer, a serial communicator. In other words, a downright anti-social species.



Posted on: 22 August 2007 | Comments (0)

Undaunted by howling gales, Yeoh Siew Hoon tucks into great seafood and four Frenchmen.



Posted on: 22 August 2007 | Comments (0)

So you want to be a global brand? Here are some tips from John Quelch, Senior Dean of the Harvard Business School who spoke at the Global Brand Forum.



Posted on: 15 August 2007 | Comments (0)

What do Nigel Parsons, managing director of Al Jazeera International, and Dato’ Tony Fernandes, Group CEO of AirAsia, have in common? Yeoh Siew Hoon finds out.



Posted on: 15 August 2007 | Comments (1)

Yeoh Siew Hoon picks up some love tips from the Global CEO of Saatchi & Saatchi, who believes Asian brands have the most to learn. Here’s Lovemarks 101.



Posted on: 8 August 2007 | Comments (1)

Yeoh Siew Hoon experiences lessons from an instant combustion of inspiration, energy and thought. In other words, a brilliant alchemy.



Posted on: 8 August 2007 | Comments (0)

Yeoh Siew Hoon listens and learns as former US Vice President Al Gore says that global warming is everyone’s problem: yours, mine, the CEO’s and those pesky senators.



Posted on: 2 August 2007 | Comments (0)

As Yeoh Siew Hoon prepares to head for Paris, she's all excited about the changes she'll find in the city of femininity and love.



Posted on: 1 August 2007 | Comments (0)

Even iguanas are paying the price as Singapore races to become the hub of the universe, Yeoh Siew Hoon discovers.



Posted on: 27 July 2007 | Comments (0)

Enough of the fun and games, even reality check happens in Second Life. And as Yeoh Siew Hoon writes, the virtual world is out there persuading companies to use their universe as a marketing medium. You want to give it a go?



Posted on: 26 July 2007 | Comments (0)

Yeoh Siew Hoon comes up with a list of questions you must ask if you are thinking of setting up business in the virtual world.



Posted on: 18 July 2007 | Comments (0)

Yeoh Siew Hoon returns to the Rainforest World Music Festival in Kuching to commune with music, nature, flying squirrels and ageing hippies.



Posted on: 18 July 2007 | Comments (1)

When did the great outdoors become such a dangerous place when we have to fear the air we breathe, the gadgets we own, the liquids we carry and the doctors in our midst, Yeoh Siew Hoon wonders?



Posted on: 12 July 2007 | Comments (1)

Yeoh Siew Hoon shares a story of how one customer encounter gone wrong is symptomatic of a bigger challenge facing Singapore.



Posted on: 12 July 2007 | Comments (1)

We are working longer hours, we are getting more emails. Time, it seems, is passing us by. Which is why being stuck in traffic for two hours is not such a bad thing after all, as Yeoh Siew Hoon discovers.



Posted on: 5 July 2007 | Comments (1)

Blackstone doesn't mean “the heart is made of stone” in any language. It does mean we might all end up working for seriously rich people though. Yeoh Siew Hoon gets stuck into the sale of the year – the Blackstone-Hilton transaction – concluding, we may be better off as shareholders than employees these days.



Posted on: 5 July 2007 | Comments (0)

Yeoh Siew Hoon finally catches up with the Peace Hotel’s old jazz band – and experiences a bittersweet moment.



Posted on: 28 June 2007 | Comments (0)

Reading between the lines, would-be self-help author Yeoh Siew Hoon discovers there’s a book out there for everyone – even duck lovers.



Posted on: 28 June 2007 | Comments (0)

Yeoh Siew Hoon has just read that first-born children are the smartest. As a third-born, she wonders whether she should have spent so much time making doll’s dresses from her first-born brother’s physics books.



Posted on: 21 June 2007 | Comments (2)

It’s amazing what a good scandal will do to bring out the crowds, says Yeoh Siew Hoon.



Posted on: 21 June 2007 | Comments (1)

Yeoh Siew Hoon dedicates this article to all fellow travellers and those hoteliers who look after us while we are on the road.



Posted on: 17 June 2007 | Comments (2)

Yeoh Siew Hoon scans the reaction from the hotel community to the news of Patrick Imbardelli’s fall from grace.



Posted on: 17 June 2007 | Comments (8)

Yeoh Siew Hoon says that in today’s squeaky clean, politically-correct corporate jungle, there is no hiding place for mistakes, errors of judgement or little white lies. And there is no shortcut in life, too.



Posted on: 13 June 2007 | Comments (0)

Yeoh Siew Hoon tackles the prickly subjects of money, passion and love by getting close to nature and learning from hedgehogs.



Posted on: 13 June 2007 | Comments (0)

When is the right time to leave a job that no longer excites or drives you? Yeoh Siew Hoon talks to someone who needed a little push to make the big jump.



Posted on: 6 June 2007 | Comments (0)

Why did the dog cross the road on a zebra crossing? Yeoh Siew Hoon goes looking for answers in Shangri-La.



Posted on: 5 June 2007 | Comments (0)

Yeoh Siew Hoon is feeling generous this week. She’s decided to share the secrets she picked up at the Internet Summit she sneaked into.



Posted on: 1 June 2007 | Comments (0)

Want to make wads of money while you sleep? Yes, don't just count sheep, count bucks. Yeoh Siew Hoon attends an almost evangelistic-like event that tells you how to make money on the Internet. So, what are you all waiting for?



Posted on: 1 June 2007 | Comments (0)

From cross-the-bridge rice noodles to beef cooked at 60 degrees, and desserts that pop in her mouth, Yeoh Siew Hoon has had her tastebuds challenged of late. But what's the secret to good food? Is it in the passion or the gimmicks?



Posted on: 23 May 2007 | Comments (1)

Like everyone else, Yeoh Siew Hoon is a little overwhelmed by all the talk about climate change. What can we do about it? Should we cancel our holidays? How can we turn guilt to action?



Posted on: 23 May 2007 | Comments (0)

Is the Per Aquum story a best-seller in the making? Yeoh Siew Hoon finds out.



Posted on: 17 May 2007 | Comments (0)

Perched in the new central world between west and east, Dubai’s future fascinates Yeoh Siew Hoon.



Posted on: 17 May 2007 | Comments (0)

Yeoh Siew Hoon thinks Oman is the best-kept secret in the Middle East: an oasis amid the development frenzy that is engulfing the Gulf region. Don’t rush, though, because no one else does.



Posted on: 9 May 2007 | Comments (2)

Yeoh Siew Hoon is suffering from a case of awards ad nauseum as she sits through another meaningless awards ceremony. In fact, she deserves an award.



Posted on: 9 May 2007 | Comments (0)

The man who founded Pegasus is a man on top of the world. And this is a man who knows what he wants and where he’s going, in between the laughs, of course. Yeoh Siew Hoon catches up with John Davis.



Posted on: 3 May 2007 | Comments (2)

Yeoh Siew Hoon just loves her gadgets – if only she could remember where she left them.



Posted on: 3 May 2007 | Comments (0)

Yeoh Siew Hoon experiences life in the fast lane in Dubai where they're still building and people are still coming. And things show no signs of stopping. Unless...



Posted on: 26 April 2007 | Comments (0)

Beijing is determined to have a clean and green city for the Summer Olympics and as Yeoh Siew Hoon finds out, even hotel housekeeping may be enlisted to sweep away the dust.



Posted on: 26 April 2007 | Comments (0)

Kenny Rogers sang, “You have to know when to hold ‘em, you have to know when to fold ‘em”. He was referring to cards in a game of poker. Yeoh Siew Hoon suggests speakers at hotel conferences could adopt a similar philosophy: There is a time to promote, and there is a time to pack away the sales spiel.



Posted on: 19 April 2007 | Comments (0)

Even our intrepid traveller Yeoh Siew Hoon is left foaming at the mouth by the food and the thrills of a city on speed.



Posted on: 19 April 2007 | Comments (0)

Intrepid traveller who runs her own adventure company in China, Mei Zhang shares what moves her in what she does.



Posted on: 11 April 2007 | Comments (0)

So there she was, sipping Domaines Barons de Rotschild (Lafite), Legende R Bordeaux Blanc 2004 when Keith Floyd bounces up to Yeoh Siew Hoon and says, “Darling, you look like a dish tonight. I’d love to cook you.”



Posted on: 11 April 2007 | Comments (0)

Here was Yeoh Siew Hoon’s chance. An opportunity to ask Keith Floyd the questions she’s always wanted to ask. Problem was, she had 1,000 questions and only one hit.



Posted on: 4 April 2007 | Comments (0)

Yeoh Siew Hoon wasn’t sure she appreciated hotel butlers until sound therapy and a girl named Anne helped to change her tune.



Posted on: 4 April 2007 | Comments (0)

Yeoh Siew Hoon tries to ignore the food and display model behaviour (yes, it’s hard, we know) at the Singapore Fashion Festival.



Posted on: 29 March 2007 | Comments (1)

What do two men talk about when they are in a back-to-nature resort? The unbearable lightness of being? Not a chance. They get into weightier issues as Yeoh Siew Hoon listens in.



Posted on: 29 March 2007 | Comments (0)

Claus Sendlinger, founder of the Design Hotels Group, shares what makes him tick with The Transit Cafe.



Posted on: 21 March 2007 | Comments (0)

Yeoh Siew Hoon attends a meeting in a venue that is unlike no other. For one, it helps saves children’s lives.



Posted on: 21 March 2007 | Comments (0)

Yeoh Siew Hoon had one of those surreal Sundays where life begins anew.



Posted on: 14 March 2007 | Comments (0)

Yeoh Siew Hoon dispatches a letter from Angkor Wat, where the first thing she did was not to visit the temples but something else altogether.



Posted on: 14 March 2007 | Comments (0)

Yeoh Siew Hoon sees Shinta Mani with her own eyes, tastes a few tarts, meets some young folks and learns about pigs’ reproducing habits.



Posted on: 7 March 2007 | Comments (2)

Yeoh Siew Hoon gets caught up in the travel web and has to fight her way out.



Posted on: 7 March 2007 | Comments (0)

Red-hot Russians, Thai lady-boys and Koreans wearing designer sneakers: Yeoh Siew Hoon sees it all at Suvarnabhumi.



Posted on: 28 February 2007 | Comments (0)

Yeoh Siew Hoon has decided to come to terms with her porcine nature and refuses to wallow in doubts about the year ahead.



Posted on: 28 February 2007 | Comments (0)

Family reunions are often tricky affairs to negotiate, as Yeoh Siew Hoon discovers.



Posted on: 13 February 2007 | Comments (1)

Has someone recently taken your middle stump? Are you worried about being caught at silly mid-on? Is yours a short leg, long leg or a fine leg? Or do you struggle with no balls? Fear not, Yeoh Siew Hoon has picked up the courage to write about something about which she knows nothing. You have been warned.



Posted on: 13 February 2007 | Comments (2)

Is there a Living Doll for every Bachelor Boy? Yeoh Siew Hoon spends one night ogling at a 66-year-old man and concludes... older men are hot.


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