The Chinese are among the top spenders on international tourism

China overtook France to occupy fourth place last year in the ranking of the world’s top spenders on international tourism, said Madrid-based United Nations World Tourism Organisation (UNWTO).

Chinese tourists splashed out US$43.7 billion (298 billion yuan) on their travels abroad in 2009 despite the economic downturn, propping up other economies by eating out, occupying hotel rooms, shopping and visiting attractions, it said in its latest bulletin.

That compares to US$36.2 billion in the previous year when China was the world’s fifth largest source of tourism spending.

“In crisis-ridden 2009, expenditures still increased by a whopping 21 percent,” said UNWTO.

“Of the other nine top spenders, only one recorded positive growth, The Netherlands. It occupies the 10th position and increased spending by a modest 0.4 percent.”

Germany remained the world’s top international tourism spender last year, splurging US$80.8 billion on travel, down from US$91 billion the previous year, followed by the United States and Great Britain.

While most of China’s 1.3 billion people live on just a few dollars a day, the country is producing a burgeoning middle class that can dwarf the populations of many other countries and who are eager to travel abroad.

The WTO estimated that the number of Chinese tourists visiting foreign destinations would number 100 million by 2020, up from 31 million in 2005 when it was the seventh biggest spender on foreign travel.

“China is developing very quickly as a source market,” said UNWTO’s spokeswoman Sandra Carvao.

Since 2000 China has posted growth of around 22% per year in overseas trips, making it the fastest growing market for expenditure on international tourism in the last decade, according to the UN body.

Ma Yiliang, a research fellow with the China Tourism Academy, said the number of trips overseas made by Chinese tourists in the first quarter increased by 14.51 percent compared to the same period last year.

While most overseas trips by Chinese are to other Asian destinations, they are increasingly heading to Europe and the United States as restrictions ease on travel to these regions.

“Simplified visa application procedures will attract more Chinese to travel,” said Jiang Yiyi, director of the International Tourism Development Institute at the China Tourism Academy.

“Destinations that provide signs, TV channels, maps and guides in Chinese will also gain a higher satisfaction rate from Chinese tourists,” she added.

According to the annual report of China Outbound Tourism Development 2009-2010, 54 million mainland tourists are estimated to travel overseas this year, up from 47 million in 2009.

They are expected to spend 48 billion yuan (US$6.86 billion) overseas, a 14% increase from the preceding year, according to the report.

•This article was first published in China Daily