Outrigger Laguna Phuket Resort and Villas, a PATA Gold Award winner

This year winners of the PATA Grand and Gold Awards range from national tourism boards to hotels, writers and magazines.

The winners will be feted at a grand ceremony on 17 September during PATA Travel Mart 2010 at the Venetian Macao~Resort~Hotel, Macau SAR.

PATA Grand Awards 2010 winners

Education and Training

Banyan Tree Spa Academy

Banyan Tree Spa

When the Banyan Tree Spa Academy in Phuket was opened in 2001 it was a world-first for a resort. It developed a fully trained, talented therapist base that helped to enter new markets and grow the chain from one Banyan Tree Spa in 1994 to more than 61 Banyan Tree and Angsana Spas today. The Therapist Training Programme at Banyan Tree Spa Academy was developed and implemented to train new recruits, and encompasses all areas of spa therapy. This includes knowledge of the human anatomy and important pressure points, modern and traditional massage techniques, variation of body weight for different techniques, knowledge of skin epidermis and facial applications, properties of different herbs and spices, preparation of spa ingredients, setting up of treatment rooms and spa pavilions, and standard greeting procedures. To date, the Spa Academy has trained over 1,000 therapists for all the Banyan Tree Spas and Angsana Spas globally. The special emphasis on Banyan Tree Spa’s service concept to empower trainees to deliver the Banyan Tree Spa experience with consistency, finesse and sensitivity has enabled it to garner over 100-awards and accolades globally, making the Banyan Tree Spa one of the most renowned spa brands around the world.

Environment

Jantung Hijau, Green Heart
AlamKulKul Boutique Resort Bali, Indonesia

Jantung Hijau or Green Heart is an environmental awareness programme first introduced to AlamKulKul Boutique Resort employees in early 2000. Every staff member was asked to bring a tree along to the Family Day. Prizes were awarded for the most exotic species of native greenery. Every tree was later planted in the hotel grounds with each staff members’ name attached to it. The resort has repeatedly been involved in ‘green’ projects including beach clean-ups and working with the Balinese community to adopt local sites of cultural interest. The entire property no longer uses precious ground water reserves. The greatest achievement is continued effort to re-green the island of Bali through mass plantings. The Resort has planted more than 25,000-trees around Bali over the past 10-years. This endeavour in fact preceded Indonesia’s commitment during the Copenhagen Environmental Summit, to plant a billion trees in an effort to counteract the effects of global warming.

Heritage
Rural Tourism Project - Case Study of Hodka Village
Ministry of Tourism, Government of India

The Rural Tourism Project was conceptualised in 2003 by the Ministry of Tourism, Government of India, in partnership with the United Nations Development Programme (UNDP) at 36-rural sites in 20 states. This has now been extended to another 133 villages. This winning entry for the PATA Gold Award 2010 is specifically for the Shaam-e-Sarhad resort of the rural tourism project at Hodka village in the Kachchh district of Gujarat. Sustainable visitor strategies based on art, craft, cultural, natural heritage and environment care, can hence target larger tourism yields, which could contribute significantly to conservation, and the rural sector in particular. The Project facilitates interactive experiences of rural life for the paying visitor, who is the direct income route for the local communities. The project’s key action routes include the formation of rural self-help groups, tourism marketing and governance structures, backed by convergent support to sustainable village infrastructure, waste management and environment car. The focus is thereby on sustainable capacity building with local stakeholder participation, wherein women and the rural poor are target beneficiaries.

Marketing

Your Big Break

Tourism New Zealand, New Zealand

An innovative short film competition gave amateur film-makers the opportunity to create a film that would become part of the internationally acclaimed ‘100% Pure New Zealand’ marketing campaign. With support from Academy Award winning producer Barrie Osborne and legendary New Zealand director Peter Jackson, tapped into American consumers’ love of movies and celebrity culture. The campaign used social media, online marketing and PR, to raise awareness of New Zealand as a holiday destination in the USA.

PATA Gold Awards 2010 winners

Marketing - Primary Government Destination 

Eco Tourism Marketing Campaign

Ministry of Tourism, Government of India

Marketing - Secondary Government Destination

Hong Kong Food and Wine Year Destination Campaign

Hong Kong Tourism Board

Marketing – Hospitality

Outrigger Laguna Phuket Resort and Villas Opening Campaign

Outrigger Hotels and Resorts, Asia

Marketing – Industry 

Let your Mind Travel

Kuoni Travel India, India

Ecotourism Project

ABS-CBN Foundation-Bantay Kalikasan

Iwahig River Community- Based Ecotourism Project, Philippines

Corporate Environmental Programme

Promote Ecology and Conservation on Lantau

Ngong Ping 360 Limited, Hong Kong SAR

Environmental Education Programme

Qantas Award for Excellence in Sustainable Tourism

Qantas Airways Ltd, Australia

Heritage

The Launch of Sofitel Legend Metropole Hanoi

Sofitel Luxury Hotels Asia Pacific, Thailand

Culture

Baan Mae Kampong
Tourism Authority of Thailand

Education and Training

Child Protection Workshop
Kuoni Destination Management, India

Marketing Media - Consumer Travel Brochure

Revamping Consumer Travel Brochures of Sri Lanka
Tourism
Sri Lanka Tourism Promotion Bureau, Sri Lanka

Marketing Media - Travel Advertisement Broadcast Media

Thailand Talks to the World

Tourism Authority of Thailand

Marketing Media - Travel Advertisement Print Media

Mahatma Gandhi Creative

Ministry of Tourism, Government of India

Marketing Media - Travel Poster

LIVE LOVE Campaign Poster and Quick Screen Series
Hong Kong Tourism Board

Marketing Media - Promotional Travel Video 

A Trip to the Heart-Warming Country of Korea
Korea Tourism Organisation

Marketing Media - Public Relations Campaign

How to Launch a Large Hotel in a Challenged Market and New Brand ibis

Accor Asia Pacific and ibis Singapore on Bencoolen

Marketing Media – Website

www.keralatourism.org: The Best Tourism Website in India

Kerala Tourism, India

Travel Journalism – Destination Article

Feasts of Hong Kong

Christian Kerber

Travel +Leisure Magazine, September 2009, USA

Travel Journalism - Travel Photograph

Whale Shark, Ningaloo Reef
Rolex Awards/Jurgen Freund
Qatar Airways Inflight magazine Oryx, December 2009
Agency Fish, United Kingdom

Travel Journalism - Travel Guidebook

Kayak Philippines

Primer Group of Companies and Philippines Department of Tourism