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Facebook not just a kids, college thing

Ram Badrinathan, senior analyst for Asia Pacific at PhoCusWright Inc, who will be speaking at WIT (WIT), posted this item on the PhoCusWright blog. Ram and WIT will be conducting a similar poll on Facebook with results to be shared at the Singapore conference.

Now Facebook is no more a kids, college phenomenon. In the past 4 weeks, I have been bombarded by more friends ( 30+ years) to get onto Facebook and they are all going berserk.

They have this really cool polls function which I used to conduct a survey on how would you book international travel. Paid $0.10 per respondent for 24 hrs and with a respondent base of 500 and $1 to Facebook. So the cost was $51.

If I had paid $1 per respondent, I could have had the Poll completed in 30 minutes. I defined the screener as Interest in Travel

See the results below to the survey. They give you breakup by age, gender and overall responses.

How would you book your international travel?
Online travel agent: 26%
Airline Web site: 46%
Airline call center: 3%
Local travel agent in person: 21%
Other method: 4%

Responses by Sex
Female: 272
Male: 225

Responses by age
13-17: 19
18-24: 223
25-34: 208
35-49: 45

Answer Breakdown by Sex

Online travel agent
Female: 22%
Male: 31%

Airline Web site:
Female: 46%
Male: 47%

Airline call center
Female: 3%
Male: 3%

Local travel agent in person
Female: 25%
Male: 16%

Other method
Female: 5%
Male: 3%

Answer breakdown by Age

Online travel agent
13-17: 26%
18-24: 22%
25-34: 31%
35-49: 24%

Airline Web site
13-17: 42%
18-24: 49%
25-34: 42%
35-49: 56%

Airline call center
13-17: 26%
18-24: 22%
25-34: 31%
35-49: 24%

Local travel agent in person
13-17: 26%
18-24: 22%
25-34: 21%
35-49: 13%

Other method
13-17: NA
18-24: 4%
25-34: 3%
35-49: 7%