| Day One, November 29, 2007 | programmes |
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| 7.30 - 8.30 | Registrations open | |
| 8.30 - 9.00 | Setting The Stage | |
| 9.00 - 10.00 | A New Social Dialog Michael Tchong, Trend Analyst, Ubercool From the dawning of humanity, spoken dialogue has played an important role in society’s reinvention. Today’s lifestyle is ruled by a similar remarkable transformation. Where the spoken word is increasingly replaced by symbols that are typed, thumbed or texted. As society rapidly hurls forward in its never-ending quest to weave technology into the fabric of life, humans are responding in extraordinary ways to this changing dialogue. |
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| 10.00 - 10.40 | The Future Consumer I
Moderator: Yeoh Siew Hoon From Bombay to Tokyo: Ram Badrinathan, Senior Analyst-Asia Pacific, PhoCusWright Inc Journey into The Future Web: Craig Snyder , Director, Application Performance Services, Asia-Pacific, Akamai Technologies Inc |
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| 10.40 - 11.15 | Debate I: Revolution vs Evolution A debate between a “Future” thinker and a “Now” believer. Two speakers square off on a battle of wills and wits in 10-minute presentations each, to be followed by audience discussion and voting session. The “Now” believer thinks what we have now are pretty darn good and that the goals of distribution and the path are well set at least for the next five years. He believes in “evolution”, not “revolution” and that there has already been too much change and the consumers and the whole distribution system need time to “catch up”. Web 2.0 is going to be enough for really compelling travel experiences. The “Future” thinker takes the view that disruptive technologies and new thinking will revolutionise the landscape in 2-3 years resulting in different seller and consumer behavior. He will argue whether we really need explicit user interfaces – why do we need intermediaries who are companies? Perhaps the ideal intermediary is actually software? And if intermediaries are to survive, how can they stay relevant and build sustainability into their businesses? Revolution: Michael Keaney, Chief Technology Officer, interTouch |
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| 11.15 - 11.45 | Your Time, Your Space | |
| 11.45 - 13.00 | The Future Consumer II Whether travelling for business or leisure or for meetings and conferences, our customer is morphing. This session will examine key market segments from different perspectives. Moderator/Introduction: James Chadwick, Head of Strategy, Asia-Pacific, MindShare Corporate Insights: The way corporate customers are changing and how you must too: David Pettigrew, Regional Director, Asia Pacific, HRG Worldwide. Future Travel Tribes: Richard Bangs, Co-Founder, Mt Travel Sobek Adventures; Adventurer; Explorer; Author; Director; Producer |
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| 13.00 - 14.30 | Uniquely Singapore lunch, sponsored by Singapore Tourism Board | |
| 14.30 - 15.15 | Debate II: The Future of Distribution – What Will
Customers Want? The different online business models in a row – love them or hate them – these are the games consumers now play. What will customers gravitate towards – the Online Travel Agency, the Search Specialists, the Multi-Choice Platform or the Social Networking sites? Each speaker will have 10 minutes each to champion their business model. Which will rule in the future – you decide. Panel: |
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| 15.15 - 15.45 | The Way We Search How is the world of search changing? How are travellers changing their search patterns? Get insights into this new, complex and ever-changing world from the world’s biggest search company, and learn how you can be where, how and when your customers want you to be. Followed by a Q&A session. Claire Hatton, Head of Travel, Australia/New Zealand, Google |
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| 15.45 - 16.15 | Your Time, Your Space | |
| 16.15 - 17.15 | Destination: Hotel Utopia Will marketers ever find their paradise when it comes to hotel distribution? Indeed, what will paradise look like? A place where there is full inventory control, absolute rate integrity and total yield maximisation and, dare we say, zero commissions? Speakers will be challenged to look into the future, and offer ideas for players, big and small, on how to come to grips with the realities of the marketplace. Panel: |
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| 17.15 - 17.55 | Wag The Dog The impact of long tail in the Asia Pacific travel market. Panel: Uttara Sarkar Crees, Gyalthang Eco Travel, Yunnan, China |
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| 18.00 | Close / Buses leave | |
| 18.00 - 21.30 | Prepare yourself for a night with a twist - the "World of Bollywood" party, brought to you by WORLDHOTELS, Rupee Bar, Clarke Quay | |
