| Day Two, November 30, 2007 | programmes |
|
| 9.00 - 9.10 | Setting The Stage | |
| 9.15 - 10.00 | An audience with “The CEOs” CEOs heading companies at the leading edge of travel distribution and marketing who sit astride the old and future world. Will they become obsolete or will innovation emerge from within their organizations. Clearly they must evolve but to what form? How fast? How can they directly improve the consumer’s search and buying process through their customers and stakeholders? Interviewer: Yeoh Siew Hoon |
|
| 10.00 - 11.00 | Future Flight Budget airlines will make up 25% market share of the aviation market in Asia Pacific by 2015, so predicts the Centre for Asia Pacific Aviation. But there’s more happening in the Asian skies than just the low cost carriers. Find out in this session that brings together a panel of airline experts. The Big Picture: Peter Harbison, Managing Director, Centre for Asia Pacific Aviation Airline Models of The Future: Shane Batt, Managing Partner-Consulting, Sabre Airline Solutions Consulting Panel: |
|
| 11.00 - 11.30 | Your Time, Your Space | |
| 11.30 - 12.00 | Debate III: Transaction vs Inspiration What will online consumers go for? Is it going to be all about transactions or do we all still need that little bit of inspiration to influence the way we buy travel? Is it about a dive for the best deals or a search for romance? Two speakers will square off in this tussle for your hearts and minds or, maybe your pockets. Transaction: Martin Symes, CEO, Bezurk |
|
| 12.00 - 13.00 | The New Media & Marketing Landscape Moderator: Meranda Chan, Country Manager – Singapore and Brunei, Visa International Asia Pacific The Way We Sell, Promote and Brand: E-Business Strategies For Destinations and Other Marketers in An Age of Transparency: Virtual World: Get Real or Get Out: |
|
| 13.00 - 14.30 | Lunch | |
| 14.30 - 15.10 | An Angel Ate At My Table: An Investment Session The Investment Landscape: Bill Liu, Chairman, Stream Global Pte Ltd & Director, GreenDot Capital Pte Ltd, Singapore The Bluffer's Guide to Raising Funds: Martin Symes, CEO, Bezurk Panel: Gareth James, CEO, Skyscanner; Fritz Demopoulos, CEO, Qunar Produced by PhoCusWright Inc |
|
| 15.10 - 16.00 | Debate IV: Who Will You Trust - Brands, Price or Your Friends? This tripartite debate takes on the question, in whom we trust? Who will we trust as the channels of distribution get more complex and fragmented? Will consumers opt for price, brand or peer reviews? Who will thrive – the player that stakes it all on brand leadership or the one that bets on content leadership or the one that plays it all for consumer leadership? A session that will examine the three burning questions in the online travel space from three different perspectives in 10-minute positioning statements each. “In Brands we trust” – Jeanette Ho, Vice President-Marketing & Sales, Raffles Hotels & Resorts |
|
| 16.00 - 16.30 | Your Time, Your Space | |
| 16.30 - 17.00 | Wag The Dog II: An examination of the longtail in two of Asia's biggest markets, India and China Presentation: ppt Panel: |
|
| 17.00 - 17.30 | The Final Debate: Rugged Rebels vs Stealth Luxury Two out-of-the-box thinkers take their position on future tribes. Will the future consumer want to get down and dirty with nature, go on wild river rides and adrenalin-raising adventures or will they prefer relaxed private fun with their tropical luxury and to be in designer villas with plunge pools where they can do naughty things in? You vote. Rugged Rebels: Internet pioneer, author, river explorer and adventurer, founding partner of Mountain Travel Sobek, Richard Bangs |
|
| 17.30 | The Wrap | |
| Note: Programme correct at time of publishing. Speakers and topics may change depending on events and circumstances. | ||
