Wag The Dog: The impact of long-tail in the Asia Pacific travel market

Richard Beere, Executive General Manager International (Asia)

As Executive General Manager International (Asia), Richard Beere is responsible for managing Tourism Australia’s overseas operations across the key regions of Asia, Japan, and the Gulf Countries. The role involves management of key tourism flow issues, global partnerships and distribution development, market intelligence and knowledge as well as day to day involvement with Tourism Australia’s international offices. Richard has held marketing and management positions with the Australian Tourist Commission in Sydney, Singapore, New York and Hong Kong including Executive General Manager - Eastern Hemisphere and Regional Director for Asia.