Carl Griffith, Senior Account Manager, Philips Design

Carl Griffith is a Senior Account Manager with Philips Design. In this role he works with Philips Consumer Electronics at a Regional Level managing the Communication Design Initiatives across several touchpoints including on-line.

Always an early adopter of emerging technologies, he has been active in Virtual Worlds including there.com and Second Life for some years now. Carl was responsible for initiating Philips Design's project into researching Second Life and other immersive spaces to understand what potential they hold for facilitating contact and collaboration with the residents of these new spaces.

He is a passionate believer in the power and influence of Web 2.0 and the emerging 3D internet and spends a lot of time socializing in these new communities.