Wag The Dog:
The impact of
long tail in
the Asia Pacific

Henrik Kjellberg

Henrik Kjellberg leads Expedia Asia Pacific. Based in Hong Kong, Kjellberg is responsible for the Expedia points of sale in the Asia Pacific region.

Since joining Expedia in 2001, Kjellberg has been instrumental in the expansion of the Expedia Europe region. Kjellberg led the launch of Expedia in Holland and Italy, and coordinated the European roll out of WWTE. In 2002, Kjellberg assumed responsibility for the Expedia Europe lodging team and led the development of the merchant car and destination services business in Europe. Most recently, Kjellberg served as senior vice president of international lodging and destination services within Expedia® Partner Services Group.

Kjellberg holds a master of science in economics from the Stockholm School of Economics. Kjellberg has been a member of the eLong board of directors since October 2005.