John F. Davis III

John F. Davis III is chairman of the board, chief executive officer and president of Dallas-based Pegasus Solutions, Inc.

In 1988, Davis was recruited by 16 of the world’s leading hotel and travel-related companies to launch a company that would lower hotel reservation distribution costs. He led the launch of the Pegasus Electronic Distribution “switch” technology, which was created originally to link the central reservation systems of hotel companies with the major airline global distribution systems (GDS), such as SABRE and Galileo. Today, this technology enables more than 60,000 hotels to be booked by agents via the GDSs as well as to be booked on alternative channels such as Internet sites.

In 2003, Davis led Pegasus in the purchase of Unirez, Inc., one of the fastest growing hotel reservations services companies in the world. The acquisition of Unirez allowed Pegasus to expand its U.S. hotel customer base and
enhance its technology offerings to small hotel chains
and independents worldwide.