Wag The Dog: The impact of long-tail in the Asia Pacific travel market

UTTARA SARKAR CREES
Managing Director of Yueliang Wan Travel Corporation, and Gyalthang Eco Travel, in Yunnan , China.

Uttara has lived and worked in Diqin Autonomous Prefecture of Yunnan for the last 11 years and pioneered adventure and ecotourism in the region. She has partnered with WWF China to establish pilot ecotourism and sustainable tourism projects in the Panda Reserves of Sechuan, and has been involved in ecotourism training and development in other regions of China as an Ecotourism planner.

Prior to China She is was Product Development and Marketing Director of Tiger Mountain Group of Companies , based in Nepal and was responsible for pioneering adventure tourism and ecotourism in Ladakh, Indian and Nepal Himalayas and Tibet with over 20 years in the tourism business.

Uttara is a certified Green Globe Ecotourism Planner.